Critique Corner: Robin E. Mason Continued…

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Cover Critique for author, Robin E. Mason, Continued....

How does this look, using MS fonts, the first book in the series

~ Robin

 

 

 

 

 

 

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Critique corner by Tamian Wood:

Sorry to be such a negative Nelly, but this isn't working either. Here are the reasons it looks unprofessional.

 

1) Font choice - Almost any font that comes with your system is going to look DIY - There are many free fonts out on the internet, but resist the urge to go "fancy/kitchy". It'll get you in trouble. Think classic.

 

2) Typography - choosing right justify, equidistant leading (distance between the lines) and getting too close to the trim edge. Try playing with the placement of each word. And be sure to keep any text at least 1/4" away from any edge.

 

Note: These first two are where most self-coverers get into trouble. Font selection and typography. It really is an art. It's where a professional can make the project SHINE. (Then there's kerning, the space between the letters, which usually gives it away as well.)

 

3) White boxes - What you now have is what I like to call the "scotch tape" effect. It is a classic rooky solution to put white boxes behind things. It doesn't really work, and It just looks DIY. The overall lightening that I did on Winter worked, because it's Winter. This just makes it look washed out.

 

4) Contrast - The colour of the title is not contrasty enough to the colour of the book. It needs to stand out against the business of the background to be readable. Secondarily, choosing a primary colour - white, black, red, yellow, blue - is another typical DIY givaway. Primary colours are almost always only used on children's books.

 

5) You didn't resist the urge to go fancy/kitchy on your author name.

 

6) Your series line looks better, but it has the same contrast problem, and you've dropped it in where it struggles with busy stuff on the background. If you move it to the other side, there's nothing to fight.

 

I know it's a lot, but I hope it's helpful.
Kindly,
Tamian

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Tamian Wood
Graphic Designer
Beyond Design International
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